Page Titles: include your target keywords in your page titles but remember that searchers will view a page title before selecting which website to visit so make it appealing to the user as well as the search engine. Use of headings and sub headings: use H1 and H2 tags for headings and sub headings within a page to help tell the search engines what your content is about. Internal linking and navigation: in order to ensure the search engine crawlers can find the pages of your website and index them accordingly it is important to ensure you website navigation is usable and that where useful you link from one page to another. Navigations built in flash or using images are less accessible for the search engines so you should aim to use a menu system which uses a text link based system for maximum accessibility.File names and URL structure: Many people starting out in SEO pay little attention to the URLs where their website pages sit but the search engines use the URL content as an indicator of page relevancy. A page on a plumber’s website about boiler repair for example should be placed at www.website.com/boiler-repair rather than www.website.com/services. This is just another opportunity to indicate to the search engines the topic of a page’s content.Content: often websites don’t have enough content on their website, or don’t make the most of their existing content. Make sure your content includes the keywords you’re targeting, but don’t get keyword crazy – make sure your content makes sense both for the search engines and for the users reading it. 